Destiny’s Launch Breaks $500 Million on Day One
Time for Bungie and Activision to party, because Destiny just became the biggest new video game franchise launch in history.
Activision has announced that they have sold more than $500 million of Destiny as of day one, which is a record-breaking number throughout the entire gaming industry. No other new franchise has ever done as well as Destiny has within its first 24 hours. While a few other games may have had higher numbers on its opening day, all of these games were part of a previously established series, whereas Destiny is a brand new IP.
"Since the beginning, we've been confident that our investment and belief in Destiny would pay off. But not many people believed we'd be able to say it did so on day one," said Eric Hirshberg, CEO of Activision Publishing. "Destiny is officially the biggest new franchise launch in our industry's history. It's also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision's next billion dollar brand. Most importantly, it's just a great game which we can't stop playing. A big thanks to our incredibly talented team and partners who helped make this happen, most importantly, our partners at Bungie."
With over 11,000 midnight openings around the world and 178 countries reached, Destiny is making its mark in video game history.
"Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny," said Bobby Kotick, CEO of Activision Blizzard. "This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world."
"The success of Destiny, along with the recent introduction of Blizzard Entertainment's Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up," said Kotick.
Based on this monumental success, the sequel for Destiny is pretty much guaranteed by this point.