Hasbro my3D brings 3D gaming, movies and AR to iPhone

It's exactly what I've been dreaming of: A ViewMaster for my iPhone! Not...

The my3D was apparently created with Apple’s own input, so this isn’t some ridiculous soon-to-be-forgotten accessory. In fact, 3D content will apparently get its own place in the Apple App Store, with Hasbro inking deals with Dreamworks Animation, Discovery, Sony and Imax for film preview and trailer content.

via Hasbro my3D brings 3D gaming, movies and AR to iPhone - SlashGear.

These spiffy goggles will run you about $30 when they're released in Spring of 2011. Of course, then you have to buy the apps to use with them...