Sega Says Gearbox is Responsible for Aliens: Colonial Marines, Too

The Sega/Gearbox courtroom drama has gotten a little more interesting this week, with Sega throwing some new accusations Gearbox's way.

Polygon is reporting that in a Sept. 2nd filing, Sega of America laid out in detail why they think Gearbox should have to pay their share of the class-action settlement levied against the two companies in August. The initial lawsuit accused the two companies of false advertisement based on demos of Aliens: Colonial Marines that were playable at trade shows.

Sega says through their attorney that Gearbox was very involved in the marketing of the game, despite their claims to the contrary. The motion claims that while Sega was initially given "absolute discretion" in marketing decisions, they were also obligated to consult Gearbox on any new marketing initiative. The parties had to mutually agree to the 'precise particulars of marketing assets' delivered by Gearbox," according to the motion. "Gearbox's participation — Randy Pitchford's, in particular — was a key element in the ACM marketing strategy from the beginning."

There's a lot more information in the Polygon article, but the one thing we can take from it is that this situation between Sega and Gearbox is not going anywhere anytime soon. We'll report any new developments as they happen.

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