When is the Right Time to Begin Playing Christmas Music? [POLL]

Our sister station KOOL 96.5 just started playing Christmas music TODAY! Every year, Nate Bird takes so much heat about starting music way too early and I agree, it's too early to hear Christmas music!

Some will be sending me coal for saying this, but I can't stand the traditional Christmas songs at any time of year. I prefer the fun Christmas songs you will hear on 98.3 The Snake. Oh and I won't be playing those songs till after Thanksgiving, at least!

What say you? When is the right time to begin playing Christmas music? If now is the right time, check out KOOL 96.5!